What We Do

Collaboration – Awareness-raising – Championing Childhood

We help connect people who care about the pressures that are undermining the natural development of children. We raise awareness about the problems and solutions and we champion the great things that are going on world-wide.

Society Today


We live in a rapidly-changing world where as adults we often force ourselves to work long hours, ignore our need for physical activity, grab quick ‘ready meals’, don’t get enough sleep, try to do ‘too much in too little time’, and yet make ourselves accessible 24 hours/day with emails, social media and the news. It all adds up to a lot of noise.

The Save Childhood Movement has at its heart the goal of providing a new model for human flourishing that will show what children and adults need to thrive.

Childhood in a Changing World

Erosion of family and community life
Rapid expansion of screen technology
Less physical activity
Less risk-taking
Less freedom
Less trust
Less access to nature
Pressures of commercialisation and sexualisation
Pressures from the media
Pressures of the digital world
Pressures of the schooling system

Return on Investment to Society

There is now widespread acknowledgement that getting things right in 
the early years of life (i.e. pre-birth to 8) is vitally important if we want to reduce later health and social inequalities. In fact the return on investment to society is now reckoned to be as much as 13%. The most basic principle of child development is that it is relational. The evidence clearly shows that early experience and development creates the foundations for wellbeing, which then last into later childhood and on into adulthood. It also shows that stable home lives and healthy parent-child interactions are the most influential aspect on later outcomes.

Family lives are embedded in local communities so supporting the healthy values and belief systems of communities really matters too – as does promoting social policies that nurture more caring and empathic societies.

We think we urgently need new models that better underpin early flourishing and that protect children’s natural developmental processes. We also need new models of success that are based on living more connected and meaningful lives.