They are a discerning audience that loves choice and control, so our offer has to be varied and sophisticated, just like them.

We all know that digital is changing everything, from the sheer quantity of content available to the way that it has utterly transformed how programmes are viewed – and it doesn’t show any signs of slowing down.

Changes to viewing habits are fundamental… far reaching… happening very quickly… and if you’re a child it’s very, very exciting – a golden age of media, even.”

Alice Webb, Director of BBC Children’s and BBC North, explores some of the challenges facing the BBC as it considers how to deliver exciting and diverse content for children whilst adapting to technological advances.

Read more here…