To play is to learn. Time to step back and let kids be kids

12 Feb 2018
Posted By: SG   |   Source: World Economic Forum   |   URL:


“Real play is the freedom for children to engage with and learn from the world that surrounds them. By mentally and physically connecting children to the world, play empowers them to create and grow for the rest of their lives. It is a fundamental right for all children.”

The founding members of the Real Play Coalition, which include Unilever, the LEGO Foundation and IKEA group, are set to “create a movement that prioritises the importance of play as not only something that lets kids be kids, but as something that sparks the fire for a child’s development and learning”.

Read more here…

Institution: Author: John Goodwin, Chief Executive Officer, The LEGO Foundation Paul Polman, Chief Executive Officer, Unilever Jesper Brodin, Chief Executive Officer, IKEA Group Gary Knell, Chief Executive Officer, National Geographic Society