What we do

What we do

Collaboration   Awareness-raising   Championing Childhood

We help connect people who care about the pressures that are undermining the natural development of children. We raise awareness about the problems and solutions and we champion the great things that are going on world-wide.

There is now widespread acknowledgement that getting things right in the early years of life (i.e. pre-birth to 8) is vitally important if we want to reduce later health and social inequalities. The most basic principle of child development is that it is relational. The evidence clearly shows that early experience and development creates the foundations for wellbeing which then last into later childhood and on into adulthood. It also shows that stable home lives and healthy parent-child interactions are the most influential aspect on later outcomes.

Family lives are embedded in local communities so supporting the healthy values and belief systems of communities really matters too – as does promoting social policies that nurture more caring and empathic societies.

We think we urgently need new models that better underpin early flourishing and that protect children’s natural developmental processes. We also need new models of success that are based on living more passionate and meaningful lives.


We help bring together people and organisations that are working to protect children’s rights and freedoms.

Partnerships Collaborations Alliances


We seek innovative ways of raising awareness about the issues and solutions

Social Media Publications Campaigns

Championing Childhood

We develop activities, events and programmes that help champion the importance of early childhood for societal wellbeing.

National Children’s Day UK International Festival of Childhood