About the Movement

Originally launched in 2013, the Save Childhood Movement was a catalyst organisation for raising awareness about the importance of child wellbeing in the UK. In 2014 it established National Children's Day UK and over the next ten years it was involved in a number of influential national campaigns. In 2024 it merged its activities into the globally focused Flourish Project which has introduced a new and powerful framework for understanding and mapping human values and wellbeing.