Right from the Start is a UK-based charity that is working to ensure that societal wellbeing is better understood - and that every child is given the best possible start to grow up happy, healthy and valued. Over the past thirty years its publications and research activities have ceaselessly highlighted the vital importance of early childhood development and the need to support the knowledge and wellbeing of parents and families. 

In 2019 it took over the charitable activities of the not-for-profit Save Childhood Movement (SCM) in order to amplify its activities globally - and to become a leading voice for the creation of more values-led and caring societies that have the best interest of future generations at their heart.

​In 2014 the Save Childhood Movement established National Children's Day UK, and in 2018 it provided the groundwork for the globally focused Flourish Project, that has now become the trading subsidiary of the charity.
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